Our Firm


Our Firm Mercalimentos Consultores is founded in Mexico City in 1993 under the Commercial name of Marketing Solutions Firm at the beginning of the North American Free Trade Agreement between Mexico, The United States and Canada. The founder Raul Caballero has been involved in the food business for over twenty five years and in combination with his partner Violeta Picazzo it has almost 45 years of experience in the food segment.

With the purpose to facilitate the "know how" and the "know who" process to U.S. companies, Mercalimentos Consultores has helped hundreds of U.S. companies and U.S. agricultural trade associations to promote their products in Mexico for the last twenty one years.